|
Webcast Info
Using Online Multimedia to Transform Business Communications
Learn how leading organizations are moving beyond traditional Web Conferencing to embrace audio and video as tools that enrich the way key messages are conveyed to internal and external audiences!
Length: 60 minutes
Steve Vonder Haar, Research Director, Interactive Media Strategies
Gary Anderson, President and CEO, Netbriefings
The Internet continues to transform the way executives communicate. Building on the foundation of time-shifted communications via e-mail and the real-time exchange enabled by Web Conferencing, online multimedia is emerging as an enabler of a new breed of corporate communications that can't be duplicated by any other technology. Web-based audio and video blend the communications power of multimedia with Web's ability to reach targeted audiences. The result is an increasingly popular enterprise communications platform that can be used for everything from executive presentations and employee training to product launches and customer seminars. Companies deploying the technology today discover that rich media not only pays for itself, it plays a key role in enhancing organizational communications and building competitive advantage.
Who this program is for ...
Anyone whose job performance depends on finding ways to communicate more effectively with customers, prospects and co-workers.
Topics Covered in This Webcast ...
- What types of companies are deploying online multimedia today?
- How fast is corporate adoption of rich media growing?
- How are organizations justifying their investment in rich media?
- Identify the most commonly used applications of Web audio and video in the enterprise sector
- What communications challenges can best be met through the deployment of online multimedia?
- How can companies use both Web Conferencing and Web multimedia to address a broad range of communications objectives.
- Case study examples of how companies are using rich media to transform their day-to-day business operations
As a Result of this Webcast, you will be able to ...
- Understand how different Web technologies can be put productively to work to help executives achieve their communications objectives
- Recognize the ways that companies are using online multimedia to help themselves operate more efficiently
- Identify the situations that are best suited for Web Conferencing and which are better addressed through rich media deployments
- Spot the unique benefits of live Webcasting and compare them to the advantages of publishing video-on-demand content
- Better evangelize the adoption of online multimedia within your own organization
You can see and hear this live informational seminar right on your desktop! We invite you to attend this event. The only software you need is your standard Web browser
Speaker Info
Steve Vonder Haar, Research Director, Interactive Media Strategies
Steve Vonder Haar is Research Director of Interactive Media Strategies, a consulting firm focused on the development of multimedia-enriched online communications. He is the firm's lead analyst, tracing the use of interactive audio and video in enterprise- oriented applications, including Webcasting, Web Conferencing and Video Conferencing.
Prior to launching Interactive Media Strategies in April 2002, Vonder Haar had served as director of The Yankee Group's Media and Entertainment Strategies unit. In that role, Vonder Haar managed the Yankee unit focusing on the platforms, access services and user applications that make next-generation entertainment services possible. Areas of coverage under Vonder Haar's direction included multi-channel video services, high-speed Internet applications, telco video strategies, digital television, interactive television, set-top devices and other topics related to the growing market for digital services.
From 1995 to 2000, Vonder Haar worked as a senior writer for the trade publication Interactive Week, covering Web media, advertising, and electronic commerce. Previously, he also worked as technology reporter on the business desk of the Fort Worth Star Telegram from 1990 to 1995, and as a technology reporter for both the Dallas Times Herald (1989-1990) and Dallas Business Journal (1987-1989.)
Vonder Haar holds Bachelors Degrees in journalism and economics from the University of Missouri. He completed his Masters of Business Administration in finance from the University of Texas-Arlington in 1998. He is now a member of the board of directors for the International Webcasting Association.
. www.InteractiveMediaStrategies.com
|
