Webcast Info

Create and Deliver Surprisingly Compelling Software Demonstrations
Learn how to put the "Wow!" into your demos and make them effective, crisp, and compelling!

If you are completely happy with the current state and effectiveness of your organization's software demonstrations, then use this time for something else.

If you feel that your demos could stand improvement, then you should join this session. We can always find ways to improve that sometimes result in surprising benefits.

If you are seriously concerned about the effectiveness of your demonstrations, then investing the time to participate is imperative! What you learn may make the difference between a lost sale and a new customer, or a delayed order vs. making your objectives.

You'll learn how to put the "Wow!" into your demos and make them effective, crisp, and compelling - to engage and capture audiences within the first six minutes of a demonstration meeting.

Many demonstrations focus on teaching customers "how" to use a software product - product training, in fact - and neglect communicating "what" the software enables the customer to achieve with regards to the customer's business goals and objectives. This results in bored audiences, uncompelling demos, key people leaving and inconclusive meetings, in the short term, and lost or delayed business overall.

There are two key areas of importance in software demonstrations:

1. Organization of the content
2. Understanding of the customers business issues and objectives

This presentation addresses both items head-on. We'll share how to ensure that you have captured the information you need before you create or show your demonstrations. Most importantly, we'll help you organize the content of your demos to ensure that you address your customer's key business issues within the first few minutes of a demonstration - and generate a "Wow!" response from your customers that engages and compels their attention throughout the demo.

The result is crisp, highly effective demonstrations that satisfy VP's and senior management, champions, users and all other players.

You can see and hear this live informational seminar right on your desktop! We invite you to attend this event. The only software you need is your standard Web browser

Speaker Info

Peter Cohan, Principal at The Second Derivative

Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005.

Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry.

Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer. .  www.SecondDerivative.com  www.DemoGurus.com