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Webcast Info


How to Easily Create Telephone Call Openings that Stimulate Interest and Avoid Resistance

Learn the secrets to do and say the right things to grab the attention of your prospect or customer, and get them involved in a productive conversation!

Art Sobczak, President of Business By Phone

Most call openings create resistance, not interest. They put the listener in a frame of mind where they put up the defenses and begin thinking of ways to get rid of the caller. It's no wonder so many sales reps are reluctant to pick up the phone since they get shot down in the first couple of seconds. If your opening doesn't create interest, you don't have a chance with the rest of the call. It doesn't have to be that way. Learn the secrets to do and say the right things to grab the attention of your prospect or customer, and get them involved in a productive conversation!

Who This Program Is For ...

  • Anyone who places calls to prospects to generate leads and sales, and calls to customers to generate new opportunities.

Topics covered in this webcast ...

  • What to do before calls so you don't have to place generic "cold calls"
  • How to ensure you're never "rejected" on calls
  • 13 actions and word-for-word mistakes sales reps make every day that guarantee failure and resistance, and what to say instead
  • Why to avoid talking about your product/service in the opening
  • A no-brainer, fill-in-the blanks opening statement template for prospecting calls that gets them interested
  • What to say in the first 20 seconds of your call so you generate interest, not resistance.
  • "How are you today." Say it or not?
  • Should you script or not?
  • Case study examples of horrible openings, and great alternatives you can use and/or adapt

As a result of this webcast, you'll be able to ...

  • Put listeners in a positive frame of mind, instead of causing them to begin thinking of ways to get rid of you
  • Get them participating, willingly, in the call
  • Avoid getting shot down in the first few seconds
  • AND, when you create a great opening, you also can use it as your voice mail message. That's the "secret" to good voice mail.

See and hear this live informational webcast right on your desktop! There is nothing to download. The only software you need is your standard Web browser.

Speaker Info

Art Sobczak
Art Sobczak, President of Business By Phone


Art Sobczak, President of Business By Phone, works with business-to-business salespeople--both inside and outside--designing and delivering content-rich programs that participants begin showing results from the very next time they get on the phone. He provides real world, how-to ideas and techniques that help salespeople use the phone more effectively to prospect, sell, and service, without morale-killing "rejection."

Mr. Sobczak is a prolific producer of learning resources on selling by phone. For over 20 years, he has written and published the how-to tips newsletter, TELEPHONE SELLING REPORT, subscribed to by over two thousand companies worldwide. He authored the audio-tape training program, "Ringing Up Sales." His video program is "Getting Through to Buyers . . . While the Others are Screened Out." He wrote the book, "How to Sell More, In Less Time, With No Rejection, Using Common Sense Telephone Techniques--Volumes 1&2," and his most recent title, "Telephone Tips That SELL!--501 How-to Ideas and Affirmations to Help You Get More Business By Phone."

His speaking and training reputation has been built as someone who knows what works and what doesn't in telesales because he's done it and still does it. He also conducts extensive research to customize his programs, listening to tapes of actual sales calls of client reps in order to learn the language of the industry, company, and strengths and weaknesses of sales reps and strategies. www.businessbyphone.com