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Webcast Info
What's the Matter with the Sales Force?
Four Reasons They Don't Do What You Want Them To Do!
Anthony Signorelli, CEO of Signorelli & Associates
Carol Ann DesLauriers, VP of Corporate Development of Alloro
Learn methods for identifying and uncovering your sales force problems and what you can do to improve their sales force performance!
Executives and marketers in all businesses face this perennial problem: Getting the sales force to do what you want them to do. Tony Signorelli, dynamic presenter and public speaker, shares his ten years of experience working with and correcting under-performing sales forces. Marketers and executives tend to focus on what the sales force doesn't do, but the real test comes from looking at how we listen (or don't) to their needs. You will leave this presentation with a new appreciation for how to help your sales force meet your goals!
The number one question driving most sales people is this: What do you want me to do? Yet, when asked directly, most marketers and executives don't really know. "Sell!" they say in exasperation. But improving sales force performance requires listening to the needs of your sales force, careful analysis, and creative problem solving. Done right, however, the results are certain.
Sales force underperformance can be boiled down to four factors:
- They don't know what to do
- They don't care
- They don't have the tools
- They are the wrong people for the job
When you leave this webcast, you will learn ...
- Methods for identifying and uncovering your sales force problems
- How and why the problems exist
- What you can do to improve your sales force performance
- A better idea of how to deploy marketing strategies through your sales force
This webinar shows you methods for identifying and uncovering these problems, how and why they exist, and what to do about them. Tony will shine the light on what you can do to improve sales force performance, and points a direction for marketers, trainers, and business leaders on asking the right questions so we can seek the right answers. You should leave the webinar with a better idea of how to deploy marketing strategies through your sales force.
See and hear this live informational webcast right on your desktop! There is nothing to download. The only software you need is your standard Web browser.
Speaker Info
Tony Signorelli, President of Signorelli & Associates
Tony Signorelli is an experienced entrepreneur, consultant, writer, and public speaker. Tony founded Signorelli & Associates, Inc. in 1996 to improve human performance in client organizations and with their customers. By delivering consistent excellence in analysis, instructional design, and user support, Signorelli & Associates, Inc. has delivered on that vision. Today, Signorelli & Associates, Inc. serves large and small clients, including Medtronic, Graco, and West Publishing. He is an active member of ASTD and ISPI. For more information go to www.signorelli.biz.
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