Webcast Info

Marketing Effectiveness Uncaged
Learn how to benchmark and improve your ROMI efforts (and advance your career) all while staying focused on your most important asset - your customer!

Guy R. Powell, CEO and Principal of DemandG

Improved Return on Marketing Investment (ROMI) has become the buzzword for the 00's, but has your organization been able to embrace it? Marketers must not only be able to develop great strategy and creative, but they must be able to prove that they are executing marketing programs that yield the greatest returns.

When you leave this executive web seminar, you and your marketing team will discover ...

• How to evaluate your company's marketing effectiveness based on an effective ROMI Framework™
• How to move your company along the ROMI Continuum™ toward increased marketing effectiveness
• How other companies have improved their ROMI through detailed case studies across many industries
• How to implement a seven step approach to improving your ROMI

You can see and hear this live informational seminar right on your desktop! We invite you to attend this event. The only software you need is your standard Web browser

Speaker Info

Guy R. Powell, CEO and Principal of DemandG

Guy R. Powell, CEO and Principal of DemandG and is a recognized expert in improving marketing effectiveness. He has worked in senior level sales and marketing positions in both the US and Europe for over 20 years. As a consultant he has helped numerous companies put their sales and marketing organizations in a position to grow revenue at a cost and risk they can afford. He has spoken to many audiences both large and small throughout the world, ranging from Southeast Asia to Europe and North America.

Most notably, Mr. Powell worked with A.T. Kearney, Inc. as a Management Consultant on a wide range of projects across many industries. Through this consulting experience he brings the force of creative yet practical thinking to any business problem. Most recently he has begun a practice providing Marketing ROI consulting services to major Fortune companies in insurance, high tech and consumer products.

His education includes an MBA from the University of Chicago Graduate School of Business and a BSEE from Lehigh University. He has been and is currently a member of the board of several companies.

Mr. Powell is a member of numerous marketing organizations and is President of the board of the Atlanta Chapter of the Business Marketing Association.

Mr. Powell is author of the book, Return on Marketing Investment: Demand More From Your Marketing And Sales Investments. For more information go to www.demandg.com or www.returnonmarketing.net.