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Webcast Info
The Integration of Sales & Marketing - Pipe Dream or the New Reality?
Learn how to achieve the goals of sell more and spend less!
John Coe, President and Founder of The Sales & Marketing Institute
The integration of sales and marketing has not only been talked about for years, but recently been identified as the #1 problem by 73% of Chief Marketing Officers in a 2004 survey by the CMO Council. So why hasn't it happened? Or is this only a pipe dream of senior management?
Unfortunately, the new reality is that unless companies accomplish this seemingly impossible job, they may be perpetually doomed to not reaching revenue goals and continually losing out to competition - a double whammy that no sales and marketing executive will survive.
In this webcast you will learn ...
This webcast will cover the three critical areas that will start you on the path of truly integrating sales and marketing. They are ...
- What are the primary roadblocks that must be overcome to pave the way for sales and marketing integration?
- What is the best model for integrating sales and marketing?
- What are the specific steps needed to achieve true alignment between sales and marketing that will not only improve productivity but increase revenue as well?
In essence, how can you achieve the dichotomous goals of sell more and spend less?
You can see and hear this live informational seminar right on your desktop! We invite you to attend this event.
The only software you need is your standard Web browser
Speaker Info
John Coe, President and Founder of The Sales & Marketing Institute
John M. Coe is President and Founder of The Sales & Marketing Institute, a consulting and training firm focused on assisting B2B firms to increase sales and marketing productivity through a redesigned sales lead process and the closer integration of sales and marketing.
John knows his stuff, as he has been on both sides of the sales and marketing world. His first 15 years were spent in sales and sales management for companies such as BF Goodrich Chemical and Quaker Oats. This has been followed by over 20 years in direct and database marketing for IBM, Rapp Collins Worldwide, his own direct marketing agency and now SMI. John has given over 425 seminars and presentations through out the world in the last 25 years and in 2005 is scheduled to hold seminars in China. McGraw-Hill has recently published his book, The Fundamentals of Business-to-Business Sales & Marketing that tackles the hot topic of sales and marketing integration. www.b2bmarketing.com
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