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Webcast Info
Marketing Smarter on the Internet
Miki Dzugan, President of Rapport Online
 
How to plan the most cost effective online marketing using the tactics developed by Internet pioneers.
It has been said that we learn from mistakes; they don't all have to be our own. Nearly ten years of marketing through the Internet has established the relative value of various online marketing tactics.
Today's savvy Internet marketing professional has an arsenal of proven Internet marketing tools. In this webcast, we will look at the most common lead generation and selling tactics used online in terms of the cost of generating the next lead or sale and the cost per customer acquired. The result is the ability to plan a campaign or the total online marketing program for a return on the marketing investment.
When you Leave this Webcast, you will Learn ...
- The relative cost efficiency of the most common online marketing tactics
- How to evaluate Internet marketing tools for use in a marketing program or campaign
- How to evaluate the cost per customer for your online marketing campaign
Participants in this seminar will be able to download a page of resources for more information on the topics covered.
See and hear this live informational webinar right on your desktop! There is nothing to download. The only software you need is your standard Web browser.
Speaker Info
Miki Dzugan, President of Rapport Online
As an Internet marketing expert, Miki Dzugan believes that online marketing efforts should produce positive bottom line results. That comes from many years of general management experience. Dzugan brings to Internet marketing more than 30 years of experience in the fields of manufacturing, software development, computer hardware marketing and sales, computer software consulting, property management, education and hospitality management. Her varied background enables her to quickly grasp the management goals of companies, and then define ways for them to integrate the use of the Internet into their marketing communications functions.
By 1995, Dzugan decided she was ready to apply her marketing experience, creativity and analytical skills to become an online marketing expert and formed what is now Rapport Online, Inc. Today, as President and "Chief Marketing Guru" of Rapport Online, she provides online marketing planning and implementation for medium-sized companies and major corporations. Miki holds a bachelor degree in physics and an MBA from the University of Minnesota.
www.roi-web.com
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