Webcast Info

Lead Nurturing for the Complex Sale

If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of leads doesn't guarantee more sales will follow.

Why? You're missing a lead nurturing process. Not all sales leads are ready for the sales team. In fact, most aren't. But research shows that longer-term leads (future opportunities) are often ignored by salespeople and represent up to 77% of potential sales!

Lead nurturing begins where lead generation leaves off.

See and hear this live informational webinar right on your desktop! There is nothing to download. The only software you need is your standard Web browser.

What is Lead Nurturing?

Lead nurturing is all about having consistent and meaningful communication with viable leads regardless of their timing to buy. It's not calling up every few months to find out if a prospect is "ready to buy yet?" A complex sale is not a transaction. It's about moving leads steadily along the deliberate path from awareness to action.

In this webcast, you'll learn how to improve your lead generation ROI by showing how you can leverage the principals of lead nurturing.

When you Leave this Webcast, you will Learn ...

• How lead nurturing can increases your odds of winning more sales by 69%
• A proven lead nurturing strategy that delivers results for the complex sale
• The most effective tactics used in a lead nurturing program
• An approach to dialog with numerous executives as trusted advisors
• How lead nurturing can help you recapture lost leads and missed opportunities

Speaker Info

Brian Carroll
CEO of InTouch
Brian Carroll is CEO of InTouch Incorporated, an outsourcer focused on lead generation. Throughout their history, InTouch has excelled in the successful delivery of effective lead generation solutions for "the complex sale." Their client base is a mix of Fortune 1000 and fast growth companies. InTouch was recognized as one of America's fastest growing companies by Inc. Magazine and was featured in their October 2003 Inc. 500 issue. www.increasemysales.com

Corey Livingston
Director of Marketing at Regal CineMeetings
Corey Livingston leads the marketing efforts at Cinemeetings, an arm of Regal Entertainment Group, the largest theatre circuit in the nation. They've created a new world of meeting innovation. exclusive venues, fresh ideas and resources for hosting successful meetings and events. As Director of Marketing, she has a proven track record of delivering integrated marketing and lead generation programs that provide access to decision makers and decision influencers. www.regalcinemeetings.com