Webcast Info

Lead Generation for the Complex Sale

Brian Carroll, CEO of InTouch
Cheryl Hatlevig, Director of Marketing Communications of Sopheon

This seminar was led by Brian Carroll, CEO of InTouch, Inc., and Cheryl Hatlevig, Director of Marketing Communications for InTouch client, Sopheon.

Brian and Cheryl share their real-world experiences on what's working in their collaborative effort to reach high-level decision makers in mid-size to Fortune 500 companies. They provide tips and best practices that you can implement, immediately, to improve your success.

Brian Carroll is CEO of InTouch Incorporated, an outsourcer focused on lead generation. Throughout their history, InTouch has excelled in the successful delivery of effective lead generation solutions for "the complex sale." Their client base is a mix of Fortune 1000 and fast growth companies. InTouch was recognized as one of America's fastest growing companies by Inc. Magazine and was featured in their October 2003 Inc. 500 issue. www.increasemysales.com

Cheryl A. Hatlevig leads the marketing communications effort at Sopheon, a global software and service provider focused on increasing organic growth and reducing wasted spending for product development organizations. As Director of Marketing Communications, she has a proven track record of delivering integrated marketing and lead generation programs that provide access to decision makers and decision influencers. www.sopheon.com

When you leave this webcast, you will ...

• Learn 3 proven lead generation strategies that deliver results

• See the most effective tactics used for an integrated marketing program

• Know how to identify and prioritize your best prospects

• Hear what's working to develop a dialog with executive level buyers

• Ready yourself for "what's next" - ROI measurement and CEO mandates