Announcements

Lead Nurturing for the Complex Sale

Netbriefings' August Webcast Explores how to Nurture Leads During the Complex Sale Cycle

St. Paul, Minnesota - August 31, 2004 - Netbriefings, a full-service webcast technology provider that specializes in secure and large-audience Internet broadcasts, today announced it's complimentary webcast event: "Lead Nurturing for the Complex Sale " During this session, Brian Carroll, CEO of InTouch and Corey Livingston, Director of Marketing at Regal CineMeetings, explores how to nuture leads during the complex sale cycle. View the webcast.

Research indicates that with most B2B marketers, lead generation is at top of the priority list. But generating tons of leads doesn't guarantee more sales will follow. Why? The lead nurturing process is missing. Not all sales leads are ready for the sales team. In fact, most aren't. But research shows that longer-term leads (future opportunities) are often ignored by salespeople and represent up to 77% of potential sales. Lead nurturing begins where lead generation leaves off.

Participants can see and hear this live video presentation right on their desktop. The only software needed is a standard Web browser.

What is Lead Nurturing?

Lead nurturing is all about having consistent and meaningful communication with viable leads regardless of their timing to buy. It's not calling up every few months to find out if a prospect is "ready to buy yet?" A complex sale is not a transaction. It's about moving leads steadily along the deliberate path from awareness to action.

In this webcast, participants learn how to improve their lead generation ROI by showing how they can leverage the principals of lead nurturing.

When Participants Leave this Webcast, they will Learn ...

• How lead nurturing can increases their odds of winning more sales by 69%
• A proven lead nurturing strategy that delivers results for the complex sale
• The most effective tactics used in a lead nurturing program
• An approach to dialog with numerous executives as trusted advisors
• How lead nurturing can help them recapture lost leads and missed opportunities

About the Speakers
Brian Carroll is CEO of InTouch Incorporated, an outsourcer focused on lead generation. Throughout their history, InTouch has excelled in the successful delivery of effective lead generation solutions for "the complex sale." Their client base is a mix of Fortune 1000 and fast growth companies. InTouch was recognized as one of America's fastest growing companies by Inc. Magazine and was featured in their October 2003 Inc. 500 issue. www.increasemysales.com

Corey Livingston leads the marketing efforts at Cinemeetings, an arm of Regal Entertainment Group, the largest theatre circuit in the nation. They've created a new world of meeting innovation. exclusive venues, fresh ideas and resources for hosting successful meetings and events. As Director of Marketing, she has a proven track record of delivering integrated marketing and lead generation programs that provide access to decision makers and decision influencers. www.regalcinemeetings.com

About Netbriefings
Netbriefings is a leader in large group webcasting. It provides professional-quality webcast services with robust audio/video streaming to audiences in the 100s to 10,000s, designed for town hall meetings, CEO meetings and multi-day conferences. Netbriefings also provides a solution for personal video messaging for enhanced sales, engaging marketing and improved training. The company offers a full spectrum of services for large event, video and audio production. Look to Netbriefings for secure broadcasting, on-demand access of archived content, and repurposing of content into CDs, DVDs, podcasts and other formats. (www.netbriefings.com) (www.ProclaimYourself.com)

Contact Info

Jeanneane Kloss
651-225-1532 x151 office
jkloss@netbriefings.com