Announcements

Netbriefings Lands New Customer With Lawson Software

Lawson Uses Webcasting for Media Relations

St. Paul, Minnesota - June 18, 2001 - Netbriefings, a full-service webcast technology provider that specializes in secure and large-audience Internet broadcasts, announced that St. Paul-based Lawson Software became a new customer for its Webcasting services. Services provided included Webcasting keynote speakers at CUE 2001, Lawson's annual user conference, and Webcasting a press conference also held at CUE. Lawson's use of Netbriefings technology represents a growing interest among corporations to use Webcasting for public relations in addition to employee, reseller and user communication and education events.

The Lawson Software press conference was held during the company's recent four-day user conference at the Anaheim Convention Center in Anaheim, California. Lawson hosted the press conference to announce new products and highlight customer success stories. Knowing that some interested parties would be unable to attend, Lawson presented a live Webcast of the keynote presentation and recorded the entire press conference with the assistance of Netbriefings. Overnight, Netbriefings encoded the video and slide presentations and archived them on servers, ready for on-demand access the following morning. Electronic press kits that included the news conference URL enabled reporters and editors to access the entire press conference from their desktop PCs.

"High-tech public relations is a very competitive arena with thousands of companies vying for media coverage," said Terry Boevers, Lawson public relations manager. "The news media we need to reach are spread out all over the U.S. and Europe. Netbriefings' technology is helping us meet the challenge of disseminating our news announcements in a timely, convenient manner - regardless of the physical location of reporters and editors. By Webcasting our press conferences with Netbriefings, we're offering news organizations the next best thing to being there."

Gary Anderson, CEO of Netbriefings, said, "We are pleased to have innovative, high-tech clients, like Lawson Software, adopting our technology for innovative uses that demonstrate benefits beyond those for which we are recognized. We look forward to a long-term relationship with Lawson, as they continue to use our technology in other ways."

About Lawson Software
Lawson Software is a leading provider of integrated e-business solutions. Lawson offers role-based Self-Evident Applications® (SEAs), transaction engines and e-business extensions powering financials, human resources, supply chain, analytic, enterprise relationship management and e-commerce solutions. Headquartered in St. Paul, Minn. and London, Lawson has offices and/or affiliates serving North and South America, Europe, Asia, Africa and Australia. Additional information about Lawson Software is available on the Web at http://www.lawson.com, or by calling (800) 477-1357, ext. 100.

About Netbriefings
Netbriefings provides catered, professional-quality webcast services with robust audio/video streaming designed specifically for large audiences, as well as Flash solutions for smaller, rich media presentations. Netbriefings solutions provide cost-effective alternatives to traditional corporate communication methods, allowing its clients to conduct successful broadcast-style streaming-media webcasts with ease. Netbriefings also offers secure broadcasting, on-demand access of archived content, and repurposing of content into CDs, DVDs, podcasts and other formats. (www.netbriefings.com) (www.ProclaimYourself.com)

Contact Info

Jeanneane Kloss
651-225-1532 x151 office
jkloss@netbriefings.com